What’s up, Geeks + Gamers? It’s ODIN!
Last week, we were all surprised to hear about the new animated movie Dog Man from Universal, as it seemed to come out of nowhere with a roughly $36 million opening and some good word-of-mouth to boot. The high seems to have ended, however, as this weekend, Dog Man crashed back down to Earth with a 62% week-2 drop, making about $13.7 million. It still beat both of the new wide releases this week, though, and one could, of course, mention that the Super Bowl weekend box office always gets depressed in some form, but the fact remains that Dog Man has not been seeing very good daily numbers and had a massive 91% drop between its 1st Sunday and 1st Monday. With a global take of about $66,003,000 after two weeks, we can now project that the movie will make somewhere between $94,290,000 and $132,006,000. With a reported budget of $40 million, this may be enough to recoup expenses even after marketing costs. Based on our charting, we can project the film to either lose -$3,426,000 or make as much as $19,203,600. Based on the fact that there is a major MCU movie coming out this weekend (even though it is not expected to do all that well), it’s pretty unlikely that this movie will perform beyond its expectations. With only four reviews over on Criticless with mixed reactions, it doesn’t seem like Dog Man has that much life left in it. Kudos to Universal Pictures for having a much larger opening than anyone could have expected, though!
There were two new wide releases this week: the horror film Heart Eyes and the action flick Love Hurts. Both films reportedly cost about $18 million, but neither of them was able to open in the double digits, with Love Hurts only making $6,875,000 and Heart Eyes doing a bit better with $8,500,000 domestically. Currently on Criticless, Heart Eyes has nine reviews and looks like it will end up being a certified “Rad” movie; Love Hurts, on the other hand, has only seven reviews and seems to be trending towards being listed as “Bogus” at best. Though both movies are currently at -$22 million in the red, Heart Eyes seems to have the best chance of making any potential moves at the abysmally slow domestic box office.
According to the-numbers.com, the top 5 this weekend domestically were:
Another film that seems to have gotten lost in the Super Bowl box office shuffle is the well-received horror film Companion, which currently boasts a 77% “Rad” score over on Criticless with 28 reviews as of this writing. Though the movie has clearly been well received by many, the box office still dropped quite a bit, with a massive 68% week-2 drop. Based on those numbers, we can project the film to make between $38,191,441 and $53,468,018 at the global box office. With a reported budget of only $10 million, Companion is on the cusp of already breaking even and is projected to make between $7-15 million in net profits by the end of its run. While the week-2 drop was quite staggering, there is clearly enough of an audience for the movie to push it past the break-even point and perhaps even make enough to pay for the marketing of the next film or two if they decide to turn it into a franchise.
After many weeks of outperforming the blue hedgehog, Disney’s prequel to the “live-action” Lion King from 2019 has finally surpassed Sonic the Hedgehog 3 at the domestic box office. When both films opened, they both came in well below projections, but Sonic 3 had a massive $30 million domestic advantage. As the fan support started to wane almost immediately after opening weekend, Sonic 3 started to lose every daily battle with the prequel that no one really wanted, and since their second Wednesday at the domestic box office, it has not won a single day. Though Mufasa has now won the battle, as I have been predicting it would for some time now, victory in the war for profitability is still very clearly in the Sonic 3 camp. Based on the current numbers and reported budgets of each film, Sonic 3 currently has roughly $39,859,667 in net profits, while Mufasa has only just broken even this past weekend with only $1,195,419 in potential profits. I have to use the word “potential” because, ultimately, we never really know how much Disney spends on these movies, as the various tax return reports from the UK have clearly proven. I am not aware of a single film where Disney has been revealed to have spent less than the originally estimated amount. Even if Mufasa has actually made some profit in a best-case scenario, it is still a far cry from the profits of Sonic 3, and when you compare how much each studio spent on each one, the failure of Mufasa is even more apparent… and I didn’t even bring up how much less this movie made against the 2019 “live-action” remake.
Check out my latest box office videos on my YouTube channel HERE!
If you want further analysis on these or any other films, check out the full charting I do over at my website. Have a wonderful rest of your day, and, as always, God bless!
(If you ever want further insight into my methodology, see my previous articles HERE and HERE and the RCC method I use to break down movies internationally HERE.)
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