Disney World Adds Good to Go Days in July
Disney World is now at the point where it has to entice annual passholders to show up. One of its methods is something called “Good to Go Days,” where passholders can enter any of the four Disney World parks – The Magic Kingdom, EPCOT, Hollywood Studios, and Animal Kingdom – without making a reservation. Disney typically has Good to Go Days during less busy months, but according to That Park Place, it just announced a new series of them for July. Annual passholders will now have Good to Go Days on July 10, 11, 13, 14, 16, 21, 28, and 29. That’s smack dab in the middle of the summer, which is Disney’s peak season, making this move surprising.
Walt Disney World Announces Good To Go Passholder Days For July Amid Low Park Attendance https://t.co/qCHkyWVtGp
— That Park Place (@TPPNewsNetwork) July 8, 2024
Well, it’s not all that surprising if you consider Disney World’s dwindling attendance. This year’s Fourth of July celebration was a bust, Tiana’s Bayou Adventure seemed to fizzle after opening day, and Disney’s stock price has gone down to below $100 a share. The company is not doing well overall, and the parks are flailing. But this particular move suggests that things may be even direr than they look. Think about the type of person who becomes an annual passholder for Disney World; it’s got to be a mega fan of the parks who plans to visit at least a few times a year. (It could also be the fine folks at Park Hoppin’.) For Disney to offer extra incentives for this segment of its customer base means it’s losing its die-hards, the people it should be able to count on through thick and thin. That’s a worrying sign for Disney, and it should be an indication that something needs to change at the company. For one thing, they could staff their customer service department with people who don’t insult their theme park guests. They could also make sure their rides are properly maintained and run all day. And maybe cool it with the drag queens and other inappropriate stuff targeted at kids. But I doubt they will; they’d rather throw customers the occasional perk, like tossing a half-filled bucket of water of the bow over a sinking ship.
