Tag: advertising

EA Considering In-Game Ads

It was probably inevitable, but that doesn’t mean gamers are going to like it. In a recent quarterly earnings call, Andrew Wilson, the Chairman and CEO of video game company Electronic Arts, answered a question from an internet analyst from Goldman Sachs, who asked about advertising as a source of...

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Disney+ to Introduce Ad-Supported Option Later This Year

Today, Friday, March the 6th, Disney announced that an ad-supported version of the Disney+ streaming service is coming. This cheaper option is expected in late 2022 Stateside, with plans for international offerings in 2023. Launch date and price points will be revealed at a later time. The company w...

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