Box Office Archives

Analyzing the Post-Endgame MCU Box Office

OMB Reviews | Jan 26, 2024 | 0

What’s up, Geeks + Games? It’s ODIN! There is no doubt that the Marvel Cinematic Universe is a shadow of its former self, with the 2023 releases accounting for some of the biggest box office bombs of any studio that year. Not only does Disney clearly overspend on the budgets and marketing for ea...

Box Office Breakdown for Weekend of 1/21/24

OMB Reviews | Jan 22, 2024 | 0

What’s up, Geeks + Gamers? It’s ODIN! In my previous articles, I spent a lot of time breaking down the methodology of analyzing box office; now, it is time to break down the numbers. Here we go! Mean Girls Remake Easily Beats Newcomer I.S.S. According to “Tony” over on Deadline, the ...

Predicting Box Office After Two Weeks

OMB Reviews | Jan 20, 2024 | 0

What’s up Geeks + Gamers? It’s ODIN! In my last article, I talked about some of the methodology behind box office analysis to figure out things such as marketing costs, break-even points, etc. Today, I’ll explain how I determine the total box office a film is likely to make after the first tw...

How to Break Down Box Office

OMB Reviews | Jan 19, 2024 | 2

What’s up, Geeks + Gamers? It’s ODIN! Before beginning my new weekly box office breakdown series on the website, I thought it was important to cover my methodology and where many in the box office space retrieve information and calculate numbers such as projected marketing costs and break-eve...

The Marvels Has Historically Bad Second Weekend

AlexGherzo | Nov 20, 2023 | 0

As disastrous as The Marvels’ opening weekend box office was, its second weekend painted an even direr picture. According to The Hollywood Reporter, the new Marvel film dropped 78%, the largest second-weekend drop not just for an MCU film but for any superhero film “in the modern era” (which i...

Nobody Saw The Marvels – Not Even Women

AlexGherzo | Nov 12, 2023 | 0

The Marvels did what everyone expected it to do and bombed. In its opening weekend, the latest Marvel Cinematic Universe film debuted with $47 million domestically and $110.3 million internationally. This is the lowest opening weekend take for an MCU movie, underperforming The Incredible Hulk’s...