Tag: Marketing

Desperate Ubisoft Enacts Their “Biggest Marketing Campaign Ever” for Star Wars Outlaws

Ubisoft is bracing itself for a rough ride with Star Wars Outlaws. The game has been criticized since its trailer for having a protagonist that feels like little more than a watered-down female version of Han Solo, a generic look, non-stop ‘member berries, and a pricing system that makes you pay m...

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Disney’s Raya to Become an Official Princess

Disney has announced that Raya from their 2021 animated feature Raya and the Last Dragon will become an official Disney Princess in honor of World Princess Week 2022. Raya and the Last Dragon takes place in Kumandra, a fictional world based on the cultures of Southeast Asia. In the film, Raya is t...

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