As Ubisoft crumbles, it’s keeping its priorities set on DEI. The video game studio behind Star Wars Outlaws, which is currently embarrassing everyone involved with it on multiple fronts, just wrapped this year’s Develop at Ubisoft, a mentorship program in which Ubisoft veterans teach college stu...
Read MoreIn the wake of Star Wars Outlaws’ release, developer Ubisoft is going down the tubes. Yesterday, Ubisoft’s stock price dropped 7% in one day to €13.67, which is about $15.09. Today, it’s down even further, €13.24, or $14.62. This is almost certainly due to the lackluster performance of St...
Read MoreUbisoft’s big release of Star Wars Outlaws is this Friday, and despite the company initiating the“biggest marketing campaign ever” – which mostly amounted to flying YouTube influencers to California and sending them to Disneyland – there are signs that the game is not ready for prime time....
Read MoreUbisoft is bracing itself for a rough ride with Star Wars Outlaws. The game has been criticized since its trailer for having a protagonist that feels like little more than a watered-down female version of Han Solo, a generic look, non-stop ‘member berries, and a pricing system that makes you pay m...
Read MoreStar Wars Outlaws, Ubisoft’s upcoming game that has been criticized since its first trailer (much like their other big 2024 release; those guys are in trouble), will go on sale this month, and clips are popping up on social media, along with playthroughs and, of course, gaming media impressions. I...
Read MoreThe pressure over Assassin’s Creed Shadows has gotten to Ubisoft. Since the game’s trailer debuted, Ubisoft has been inundated with complaints from gamers, mostly those in Japan, over its disrespect for Japanese history and culture. The highest-profile issue is the use of Yasuke, a historical b...
Read More