Interesting Article From Forbes

I found this article pretty interesting.

It really highlights just how much Disney has fucked up Star Wars. They aren’t even close to having earned enough to pay dividends on the 4 billion they bought Lucasfilm for. Their net profit between the movies is only 1.2 billion and that isn’t even including marketing costs, which is usually around 200 mil for a major blockbuster. With 5 movies released, that would be 1 bil spent on marketing, reducing their profits to only 0.2 billion.
Considering how much they have damaged the brand, their viewership has been getting less and less for every movie, making it very unlikely that further releases would be profitable at all. There is certainly no chance that further releases would be profitable enough to make up that 3.8 bil deficit they need to make up.
That is probably why they have stopped releasing movies. They have damaged the brand enough to the point where there just isn’t any money in it any more.