M&M’s switch to Ma&Ya’s

M&M’s switch to Ma&Ya’s is branding genius

Just when we thought we were done caring about the branding of M&M’s, the brand does something else to get people talking. The company recently announced it was dropping its ‘spokescandies’ because the desexualisation of the green M&M had upset people so much.

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And now it has gone a step further, by changing its name completely. Goodbye M&M’s, hello Ma&Ya’s.

NOOOOOoooooo! ! ! ! !

Some commenters were clued in to this being a stunt (“This is marketing genius!”), but others seemed genuinely upset. “I love her, but can we have the spokescandies back please! This is not fun anymore,”

I hope this is just a stunt, a way to get people NOT talking about how they wanted to ruin the brand with their recent BAD decision.